Our Story
Founded in 1986, Venkataramana Food Specialities Limited (VFSL) has spent nearly four decades crafting snacks that Indians reach for again and again. We're the pioneers — and current market leaders — of ready-to-eat non-chip, non-ethnic snacks in India.
With production facilities in Thane, Bhiwandi, Puducherry, and Gwalior, and a distribution network spanning 1,100+ stockists and 3.5 lakh retail counters, our snacks are always just around the corner.
Our Portfolio
Each of our four flagship brands has its own personality — with a full family of products underneath.
India's most iconic snack brand. Tomato Discs, Cheese Balls, 3D Bites, Multi Pops and more — Peppy has been the snack of choice for generations of Indian families.
Flagship Brand
Bold, brash and full of character. Tomato Chilli Sticks, Puffs and Pops — Piknik brings the heat every single time.
Puffs & Pops
India's original tortilla chip since 1996. International flavours — Jalapeño, Piri-Piri, Tikka Masala and more — in every adventurous bite.
The Original Nacho
Fearless, crunchy and impossible to put down. Onion Rings, Chip Stixx and Ring-A-Ring — the bold choice for snack lovers.
Crunchy & BoldWhy Choose VFSL
Maximum flavour with significantly less fat than conventional snack alternatives.
No artificial colours, no preservatives — only natural goodness in every pack.
Every flavour developed in-house using real, natural spices for an authentic taste.
Zero trans fat and no cholesterol across our entire product range. Always.
Every VFSL product is completely vegetarian — proudly suitable for every family.
Proprietary flavour profiles crafted by our R&D team — that's the VFSL difference.
Our Presence
From metro supermarkets to small-town kirana stores, VFSL snacks reach consumers across the length and breadth of India.
State-of-the-art facilities powered by world-class machinery from Bühler (Switzerland), Heinz Schaaf (Germany), and Pavan (Italy).
Become a DistributorStandards & Certifications
Every VFSL snack is produced under stringent quality protocols on fully automatic processing equipment in certified facilities.
Equipment from Bühler (Switzerland), Heinz Schaaf (Germany), and Pavan (Italy) — the gold standard in food processing technology.
All products made and packed on fully automatic, hygienically controlled production lines with zero compromise.
Natural spices, no artificial additives, zero trans fat and no cholesterol — keep it clean, keep it real.
Work With Us
Whether you're a distributor, stockist, retailer, or looking to join our team — we'd love to hear from you.